Class assignments will be posted here
Assignments are listed in chronological order below – the NEWEST assignment(s) will be posted at the top of the page as we move forward. Past assignments can be found by scrolling down towards the bottom of the page.
**Assignment Submissions Reminder – When you complete each assignment, please e-mail me to let me know – always add both your production files (.psd or .Ai) as well as a .JPG version of the assignment into your folder in our shared Google Drive. Please label finished work indicating that it is a “Final” file submission – here is an example below:
Below is the portfolio creation video recording from class on 12/14
Assignment / Project #4 – Final Project:
Branding, Logos & Visual Identity (Weeks 13-15)
Assignment Specifications & Process–
(see the blog post from 12/7 for tutorials and research inspiration here )
Part 1 – Students will create a fictional company. The company can produce any kind of product or service that you wish. Students will generate a one paragraph written description about the company, its products and services. The company will need a new logo and visual identity created from scratch to help bring its presence to life.
Part 2 – Creating a design brief and doing the research – Now that you have decided on the type of company, its products and services, who is the competition out there that already exists? What do those logos look like and are they effective? Who are your companies customers? What is the age range of your customer? Where will they find your business? Online or offline? Describe why. The more you know about your business, its products and services (and the believe in them) the more you can offer a solution to your client. A logo is usually the first thing that they will see. How will you grab their attention with your companies visual identity?
Part 3 – Sketch and development. Watch Draplin’s video below. He has a great style and technique for the process. Create a series of sketches in pencil. I suggest making small thumbnail sketches as we have discussed in our class.
Part 4 – Iterations, variety and development, using art boards and making decisions on type, colors schemes and scale.
Part 5 – Production and application. Share your outcome in clean PDF layout and by considering formatting business cards, letter heads and related ancillary usage for both print and the web.
Assignment #4 Submissions: Students will share their final work during our zoom final zoom class on 12/ 21 – please add this to our class google drive shared folder here using the file format listed above – (PDF)
Assignment / Project #3
Illustrator – Shapes, Forms, Color & Composition (Weeks 9-11)
Specifications / Process:
**Visual examples and Zoom recordings from class demos will be published here – various related info can be found here
*Video Tutorial from class on 11/16
1. Open Adobe Illustrator and create a new document sized at 11″ X 17″ in CMYK color mode. We will be preparing the files for printing as well as displaying the final works on screen.
Lets work with rulers and guides! Consider, how will you set your guides to equally balance and format the graphics evenly? Will you use a grid? Do you have a preferred method for layout? Lets explore what this means in this project.
2. We will generate a new series of “subjective” graphic Icons following the layout and arrangement above. (Don’t re-create my example) make your own, but follow the balanced composition. We will define “subjective” in class.
3. Limit yourself to 6 values of 1 complimentary color scheme. Consider referring to the adobe color wheel for reference
4. Limit yourself to creating and composing your graphics with no more than 6 shapes created with the pen tool, pathfinder or the shape builder tool. Begin working without using a stroke around your shapes and then apply a stroke for contrast later.
5. Save your work as an Ai. file (adobe illustrator) for production as well as a .pdf – Print your work in .pdf format (if possible, not mandatory) we will also save a high resolution JPG file. (3 file formats)
6. Submission guidelines: When your assignment / assignments have been completed please add them to our class google drive shared folder.
Size: (for part 1) – 11″ X 17″ in CMYK color mode
*Below Video Tutorial from class on 11/23
PART 2 – (example above w/ multiple art boards) Here is the Video tutorial link from class on 11/23 –
Each student will follow the images in the gallery below as a guide to further extend and develop their designs.
Size – Use a square shape for this series of designs. I suggest 8″x 8″ Students will select and isolate their strongest single icon/graphic from the original layout in Part 1 of the assignment – 1 version will include a stroke and one with out(example below). Students will explore a 4-part color variation drawn from their selected color palette as well as 1-3 balanced patterns using their icons. (We will discuss the examples in class soon).
Part 3 – Designing on Purpose, bringing it all together, what are the potentials of your shapes when designing with intention? What would you like to make?
Assignment #3 Submissions: Students will share their work in process during zoom classes and when your assignment / assignments have been completed please add them to our class google drive shared folder here using the file format listed above:
Assignment / Project #2:
Two Portraits: The Model & The Monster (Weeks #5 & 8)
Photoshop – Portrait Creation, Degeneration/Manipulation/Recreation & Animation – Students will create 2 final portraits (and various iterations to show process) and 1-2 Animated GIF variations as well. Students will work with existing photographic or scanned imagery or create their own (drawing, painting or collage.)
Step 1 – “The Model” – gather or create the original needed images that you wish to work with and or from. This may be taken from Internet, photographed yourself, scanned from a book or magazine, hand drawn, painted, or collage. We will first identify the original source imagery before step 2 and create a “portrait” in the way that YOU define it. This blog post shares several examples of portraits and ways that they can be perceived. Make multiple versions through iterations – do this by “duplicating” your file. Please plan on making a series fo at least 3 examples.
Step 2 – “The Monster” – Create 2-3 iterations of the portrait that you have generated / created in step 1. Do this by creating “duplicate files” that you can tweak, alter and ultimately degenerate using photoshop filters and image manipulation techniques that you wish to apply. (Yes you may research and discover some). Please plan on making a series fo at least 3 examples.
Step 3 – Make a single composite image bringing together all of your individual images and iterations at the same size, see this example here
Step 4 – Animation. Lets animate our portrait! We will take the image iterations and apply them into a series of sequences that can be looped through animation for the web. Students will submit their work to the GIF the Portrait project –
Submitting your GIF animation for GIF the Portrait Project-
The GIF the Portrait project takes place on a Tumblr. (We can also post them on this website) The Maximum file size for Tumblr is about 5MB so we need to make sure that we save .gif our animations at 5MB or lower. (need a tutorial on this?)
I created a folder in our class Google Drive for adding your Portrait GIFs – Please add them here – https://drive.google.com/drive/folders/1jsGAu0f6QHsYmDWndrWvrrWzopUBoznj
***The Zoom Recording with techniques from class on 10/26 can be found and viewed below
Size & Format:
Students will decide on the sizes of both of the final portraits – (portraits are usually vertical in their orientation) We will be creating in RGB mode and prepare the final files for use and application on the WEB/Internet.
(I suggest that you work vertically and consider using a standard size of – 12″X16″ or 11″X17″.) However, for the animations, I suggest that we downsize the output to about 5 MB – we will cover this in class.
Assignment #2 Submissions: Students will share their work in process during zoom classes and when your assignment / assignments have been completed please add them to our class google drive shared folder here using the file format listed above:
Assignment / Project #1:
Digital Collage / Digital Illustration Advocacy – (Weeks #1-4)
**the video tutorials from classes on 9/14 & 9/21 are located here in the week#1&2 blog post
Specifications: Working from a series of graphic assets cut out with the photoshop pen tool, multiple layers and media, students will generate a series of 2-3 (or more) digital illustrations that promote and or advocate a cause.
(This should be something that you are passionate about)
Process: Students will research and gather as series of copy-right free or creative commons images to use as reference imagery to work with, (you may also shoot your own images to use as references). Each student will extract and cut-out 8-10 graphic assets to use and compose your compositions with.
Size & Format: 8.5″ X 11″ inches, Students will decide on the orientation of the composition of the picture plane – (horizontal of vertical) RGB mode and prepared for use and application on the Internet.
Assignment #1 Submissions: Students will share their work in process during zoom classes and when your assignment / assignments have been completed please add them to our class google drive shared folder here:
*Please make sure to create a folder for yourself with your first and last name and please name your files with your name – Example file name(s) look like this below:
Ryan_Seslow_Assignment#1.JPG – Ryan_Seslow_Assignment#1part2.JPG
**Graphic Assets Collab Exercise from 9/28: Students will share 1 or 2 of their graphic assets in a collaborative folder located here – https://drive.google.com/drive/folders/1KM26xhmAwMotNq1Z6LhmTYcOcnugkUIo?usp=sharing
Students will select and download at least 6 assets from the collaborative folder and create a new digital illustration using all 6 assets (yes you can use as many as you wish if you want to use more) Please try not to use your own assets. The size is open ended and you may also consider using text and verbiage. This exercise is an opportunity to exercise creative immediacy, we will discuss the process and results next week in class.